Motricity Appoints a Chief Strategy and Administrative Officer

Motricity (Nasdaq:MOTR) today announced it has named Chuck Scullion as the Chief Strategy and Administrative Officer. In his role, Mr. Scullion will lead the company's Strategy, Corporate Development, Human Resources, Procurement, Integration & Acquisition Planning and Facilities Operations.

"We're thrilled to be adding someone of Chuck's caliber to our executive team," said Ryan Wuerch, chief executive officer of Motricity. "His extensive experience with business strategy development along with his deep knowledge of the global mobile data services industry makes him a natural fit for Motricity. Chuck has a track record of success when it comes to providing strategic guidance to some of the leading technology Fortune 500 companies."

Mr. Scullion comes to Motricity from the Boston Consulting Group where he was a Partner and Managing Director in the Technology, Media and Telecommunications practice area.  In addition, he was part of the firm's Americas Leadership team, and also responsible for BCG's North and South America Organization Practice. Throughout his 13 year career at the Boston Consulting Group, Chuck advised numerous clients on business strategy, go-to-market initiatives, operational improvements and post-merger integrations. Prior to the Boston Consulting Group, Chuck was in leadership with Procter & Gamble and is a graduate from Harvard Business School.

"For over a decade, I've helped companies deliver innovative solutions at the business and operational level. Now, I'm excited to use that experience to help drive immediate and long-term business strategies for Motricity," said Scullion. "Motricity has established an exciting position in the mobile data ecosystem and is poised for strong growth. I look forward to working with Ryan and the executive leadership team to further develop and drive the company's broad agenda to bring mobile Internet offerings to their operator, brand and agency customers."

In other organizational news, Jim Ryan, Motricity's Chief Strategy and Marketing Officer, will immediately assume the role of Chief Development Officer. While Jim will continue to oversee all marketing functions, he will now be more keenly focused on driving business growth and development for the company's global operator, brand and agency customer base.

About Motricity

Motricity (Nasdaq:MOTR) empowers mobile operators, brands and advertising agencies to maximize the reach and economic potential of the mobile ecosystem through the delivery of relevance-driven merchandising, marketing and advertising solutions. Motricity leverages advanced predictive analytics capabilities to deliver the right stuff, to the right person at the right time. Motricity provides their entire suite of mobile data service solutions through one, integrated, highly scalable managed service platform. Motricity's unique combination of technology, expertise and go-to-market approach deliver definitive return-on-investment for our mobile operator, brand and advertising agency customers. For more information, visit www.motricity.com or follow the company on Twitter @motricity

The Motricity, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=7813.

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Motricity Delivers Interactive Mobile Marketing Solution for World's Largest Retailer of Outdoor Products

Cabela's has launched a new mobile marketing program to promote the company's 50th anniversary and improve the overall customer experience with the brand. Through Motricity's mCore platform, Cabela's, the world's largest direct marketer, of hunting, fishing, camping and related outdoor merchandise, now has the ability to instantly send special offers and promotions to customers who opt-in.

Cabela's first mobile marketing campaign was launched through Motricity with an offer to download a new application called "Recon Hunt" — a navigation system with additional features built specifically for hunters. Upcoming mobile campaigns will promote the 50th anniversary sweepstakes, alert customers of special offers and sales as well as feature mobile applications relevant to outdoor enthusiasts.

"Working with Motricity has created a new and highly effective way for us to communicate with our customers and is the perfect tool to help promote our 50th anniversary," said Eric Henzie, senior marketing analyst for Cabela's. "Having a strategic mobile marketing campaign in place will help us drive in-store business, increase overall customer awareness and build our brand."

Motricity has the ability to reach over 200 million mobile users and the capability to deliver targeted marketing campaigns to the wide array of mobile devices and all operating systems in the marketplace, including Apple, Droid and BlackBerry which gives Cabela's the opportunity to deeply engage with their current and prospective customers. In addition, for every mobile campaign Cabela's launches, Motricity will track and quantify the effectiveness which enables Cabela's to measure ROI, as well as customize and prioritize future campaigns.

"With a large and geographically diverse customer base, mobile marketing is very strategic in driving growth for a recognized brand such as Cabela's," said Tyler Nelson, senior vice president of mobile marketing, advertising and analytics for Motricity. "Whether their goal is to drive sales, promote special offers or provide customers with outdoor education, mobile campaigns continue to prove to be impactful in reaching key audiences."

About Motricity

Motricity (Nasdaq:MOTR) empowers mobile operators, brands and advertising agencies to maximize the reach and economic potential of the mobile ecosystem through the delivery of relevance-driven merchandising, marketing and advertising solutions. Motricity leverages advanced predictive analytics capabilities to deliver the right content, to the right person at the right time. Motricity provides their entire suite of mobile data service solutions through one, integrated, highly scalable managed service platform. Motricity's unique combination of technology, expertise and go-to-market approach deliver definitive return-on-investment for our mobile operator, brand and advertising agency customers. For more information, visit www.motricity.com or follow the company on Twitter @motricity.

The Motricity, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=7813

About Cabela's Incorporated

Cabela's Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world's largest direct marketer, of hunting, fishing, camping and related outdoor merchandise. Since the Company's founding in 1961, Cabela's has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World's Foremost Outfitter. Through Cabela's growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela's also issues the Cabela's CLUB Visa credit card, which serves as its primary customer loyalty rewards program. Cabela's stock is traded on the New York Stock Exchange under the symbol "CAB".

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Motricity to Power Garnier International's New Master Mobile Marketing and Advertising Site

Garnier International customers will soon be able to access the company's beauty expertise and advice via their mobile devices thanks to Motricity's (Nasdaq:MOTR) mobile marketing and advertising platform. The mCore platform allows Garnier to engage customers through a new digital touch point connecting the Garnier brand with consumers like never before.

"We're thrilled to partner with Motricity to launch Garnier's new mobile platform," said Patrick Chambon, new media marketing director for Garnier International. "The new master mobile marketing and advertising site will allow us to engage our customers via an innovative and interactive channel enhancing brand reach and customer loyalty."

Garnier will utilize Motricity's mobile marketing and advertising platform mCore to provide real-time, interactive and personalized experiences helping the consumer select the appropriate product. Moreover, Motricity's mobile solution allows Garnier to extend their global footprint and brand through a mobile platform.

"The opportunity for brands to leverage the rapid adoption of hundreds of millions of smartphone and next generation devices with targeted mobile advertising, marketing and rich media as a means to reach their customers and drive additional revenue is unprecedented," said Ryan Wuerch, chief executive officer of Motricity. "Garnier is a leading global brand and we're enthused to provide them with the mobile solutions to offer their customers compelling and engaging mobile experiences."

About Motricity

Motricity (Nasdaq:MOTR) empowers mobile operators, brands and advertising agencies to maximize the reach and economic potential of the mobile ecosystem through the delivery of relevance-driven merchandising, marketing and advertising solutions. Motricity leverages advanced predictive analytics capabilities to deliver the right stuff, to the right person at the right time. Motricity provides their entire suite of mobile data service solutions through one, integrated, highly scalable managed service platform. Motricity's unique combination of technology, expertise and go-to-market approach deliver definitive return-on-investment for our mobile operator, brand and advertising agency customers. For more information, visit www.motricity.com or follow the company on Twitter@motricity.

The Motricity, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=7813

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Motricity Completes Acquisition of Adenyo, Integrates Mobile Advertising, Marketing and Analytics Into the mCore Platform

Motricity (Nasdaq:MOTR) today announced it has completed its acquisition of Adenyo, a mobile advertising, marketing, and analytics solutions provider with operations in the United States, Canada and Europe. Motricity's integration of Adenyo's capabilities into its software as a service platform, mCore, significantly expands the company's solution set and available target markets. Motricity further strengthens its position to capitalize on the strong growth of both smartphone and mobile advertising markets. Furthermore, with the addition of leading global advertising agency and enterprise brand customers to its portfolio, Motricity is significantly expanding its customer and revenue base. Finally, Motricity is enhancing its ability to deliver a full range of mobile data service solutions to its mobile operator customers worldwide.

Adenyo enables brands, media companies, advertising agencies and mobile operators to directly engage consumers through the delivery of highly targeted mobile advertising and marketing campaigns - which are delivered predominately via smartphones, tablets and next generation mobile devices. Customers include:  AT&T, McDonald's, Coca-Cola, Ford Motor Company, Paramount Pictures, Garnier, Omnicom Media Group and Bouygues Telecom. Since the transaction was initially announced on January 31, 2011, Adenyo has continued to gain momentum, adding Visa, Samsung and Kraft as new customers.

"With the acquisition of Adenyo and integration of their platform into mCore, we are changing the landscape of the mobile data services industry. Innovative operators, brands and agencies can now leverage Motricity's software as a service platform to provide highly targeted mobile advertising, marketing and analytics solutions. Our expertise will help them expand their market reach and provide their customers with relevant content and services. Motricity is creating new revenue opportunities by expanding its customer base to include global brands and ad agencies," said Ryan Wuerch, chief executive officer of Motricity. "Our focus in the coming years is to have one billion mobile customers worldwide accessing these offerings and services through Motricity's mCore platform."

The mobile industry continues to experience extremely rapid growth. ABI Research forecasts an unprecedented opportunity for growth in the mobile market, particularly in marketing and advertising, with global spend projected to reach $28.9 billion by 2014.

Terms of the transaction may be found in a current report on Form 8-K filed with the United States Securities and Exchange Commission, available on the Investor Relations section of Motricity's website at www.motricity.com.

About Motricity, Inc.

Motricity (Nasdaq:MOTR) empowers mobile operators, brands and advertising agencies to maximize the reach and economic potential of the mobile ecosystem through the delivery of relevance-driven merchandising, marketing and advertising solutions. Motricity leverages advanced predictive analytics capabilities to deliver the right stuff, to the right person at the right time. Motricity provides their entire suite of mobile data service solutions through one, integrated, highly scalable managed service platform. Motricity's unique combination of technology, expertise and go-to-market approach deliver definitive return-on-investment for our mobile operator, brand and advertising agency customers. For more information, visit www.motricity.com or follow the company on Twitter @motricity.

The Motricity, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=7813

Forward-looking Statements

Statements made in this release and related statements that express Motricity's or its management's intentions, indications, beliefs, expectations, guidance, estimates, forecasts or predictions of the future constitute forward-looking statements, as defined by the Private Securities Litigation Reform Act of 1995, and relate to matters that are not historical facts. They include, without limitation, statements regarding; the timing of the closing of the acquisition, the expected synergies and impact of the transaction, our view of general economic and market conditions, and the integration of Adenyo's business into ours. They also include statements about our ability to develop, produce, market, license or sell our products, solutions and services, reduce or control expenses, improve efficiency, realign resources, continue operational improvement and year-over-year or sequential growth, and about the applicability of accounting policies used in our financial reporting. These statements represent beliefs and expectations only as of the date they were made. We may elect to update forward-looking statements but we expressly disclaim any obligation to do so, even if our beliefs and expectations change. Actual results may differ from those expressed or implied in our forward-looking statements. Such forward-looking statements involve and are subject to certain risks and uncertainties that may cause our actual results to differ materially from those discussed in a forward looking statement. These include, but are not limited to, our ability to achieve expected synergies, our ability to integrate Adenyo's business into ours, and the risks and uncertainties described more fully in our filings with the Securities and Exchange Commission.

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Motricity To Power palmOne Software Connection

Relationship to enhance mobile content user experience for palmOne customers

Motricity, the premier provider of mobile content to consumers, today announced it will power palmOne, Inc.'s Software Connection storefront (http://software.palmone.com), providing palmOne customers with an enhanced user experience and broad content catalog for palmOne™ devices such as Treo™ smartphones and Tungsten™ and Zire™ handhelds.

palmOne's Software Connection is a leading eCommerce storefront where palmOne™ mobile device owners access additional value-added software and digital media titles to maximize their device experience. The storefront offers thousands of software and digital media titles from categories such as personal productivity, wireless e-mail solutions, interactive gaming, media and MP3 players, health, finance, travel, enterprise and more which customers can add to their device to create an individualized mobile experience.

"We selected Motricity because of its proven eCommerce and mCommerce expertise in marketing, merchandising and delivering an excellent mobile user experience. We value their commitment and depth of knowledge about each individual customer," said John Hartnett, senior vice president - Americas at palmOne, Inc. "Motricity's strength in delivering consumer-focused experiences through a solid, scalable platform will help enable palmOne to expand aggressively in mCommerce and mobile marketing."

Supporting all major device types, manufacturers and content types, Motricity's Fuel platform helps deliver the right content to the right mobile device at the right time. Using Motricity's Fuel platform, palmOne plans to more efficiently personalize, segment and target mobile content to its customers while providing a superior end-user experience.

* A more robust customer account feature which will enable users to create and view wish lists or watch lists for freeware and shareware software, review their purchase and free software trial history, manage gift certificates and customize their palmOne Software Connection profile.
* Enhanced recommendation tools that enable customers to shop related software titles such as, "Customers who bought this also bought..."
* Improved search and sort benefits to give customers faster and easier access to the software they need.
* A solution built on a carrier-grade platform to provide higher-level service availability.

"We are extremely honored to be palmOne's choice for powering its Software Connection and supporting its future mCommerce strategy. palmOne is a leader in developing innovative mobile devices such as Treo smartphones and Tungsten and Zire handhelds, and we are excited to deliver a full, robust experience to its customers through the software and accessories that create an individual's mobile lifestyle," said Ryan Wuerch, chairman and chief executive officer at Motricity. "By delivering exceptional eCommerce and mCommerce experiences to palmOne mobile customers, Motricity will be showcasing once again the strength of its Fuel platform and services."

This announcement underscores Motricity's leadership in the mobile content delivery market. Motricity now powers consumer storefronts for the three largest Palm OS® focused portals in the industry; palmOne; PalmSource, provider of the Palm OS platform; and PalmGear.com, the largest Palm OS based consumer site with more than 25,000 Palm OS downloadable software titles.

Motricity is the leader in turning ideas into reality by extending technology, innovative mobile solutions and services to leading carriers and enterprise customers globally. Motricity drives the delivery of personalized mobile data offerings which increase user adoption, data usage, ARPU and brand recognition through compelling end user experiences.

Motricity powers over $2B of mobile content revenues annually for 8 of the top 10 and billions of user impressions for carriers and many leading enterprise customers. With more than 300 custom mobile deployments, Motricity's expert team is behind some of the most innovative mobile content offerings over the last 12 years, serving as the "brand behind the brand" for customers such as AT&T, Verizon, T-Mobile, Alltel, CNN, FOX News, A&E and Conde Nast.

Its long standing relationships with carriers, content providers and handset manufacturers put the company in a unique position at the center of the mobile ecosystem. Partners depend on the company's technological superiority, broad carrier relationships and ability to simplify complexity, which delivers quick time to implementation and cutting edge campaigns.

Products and services range from mobile portals and storefronts to messaging aggregation. Motricity is headquartered in Bellevue, WA and has offices in Durham, NC, the U.K., France and the Netherlands.

For more information, visit http://www.motricity.com »

palmOne, Tungsten, Zire and Treo are among the trademarks or registered trademarks owned by or licensed to palmOne, Inc. or its subsidiaries

Laurie Bowser-Sever
Motricity
(919) 287-7345 (office)
laurie.bowser-sever@motricity.com

Shawn Ramsey-Kroboth
SRK Communications on behalf of Motricity
(919) 621-0737
shawn@srkcommunications.com

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