Relationship to enhance mobile content user experience for palmOne customers
Motricity, the premier provider of mobile content to consumers, today announced it will power palmOne, Inc.'s Software Connection storefront (http://software.palmone.com), providing palmOne customers with an enhanced user experience and broad content catalog for palmOne™ devices such as Treo™ smartphones and Tungsten™ and Zire™ handhelds.
palmOne's Software Connection is a leading eCommerce storefront where palmOne™ mobile device owners access additional value-added software and digital media titles to maximize their device experience. The storefront offers thousands of software and digital media titles from categories such as personal productivity, wireless e-mail solutions, interactive gaming, media and MP3 players, health, finance, travel, enterprise and more which customers can add to their device to create an individualized mobile experience.
"We selected Motricity because of its proven eCommerce and mCommerce expertise in marketing, merchandising and delivering an excellent mobile user experience. We value their commitment and depth of knowledge about each individual customer," said John Hartnett, senior vice president - Americas at palmOne, Inc. "Motricity's strength in delivering consumer-focused experiences through a solid, scalable platform will help enable palmOne to expand aggressively in mCommerce and mobile marketing."
Supporting all major device types, manufacturers and content types, Motricity's Fuel platform helps deliver the right content to the right mobile device at the right time. Using Motricity's Fuel platform, palmOne plans to more efficiently personalize, segment and target mobile content to its customers while providing a superior end-user experience.
* A more robust customer account feature which will enable users to create and view wish lists or watch lists for freeware and shareware software, review their purchase and free software trial history, manage gift certificates and customize their palmOne Software Connection profile.
* Enhanced recommendation tools that enable customers to shop related software titles such as, "Customers who bought this also bought..."
* Improved search and sort benefits to give customers faster and easier access to the software they need.
* A solution built on a carrier-grade platform to provide higher-level service availability.
"We are extremely honored to be palmOne's choice for powering its Software Connection and supporting its future mCommerce strategy. palmOne is a leader in developing innovative mobile devices such as Treo smartphones and Tungsten and Zire handhelds, and we are excited to deliver a full, robust experience to its customers through the software and accessories that create an individual's mobile lifestyle," said Ryan Wuerch, chairman and chief executive officer at Motricity. "By delivering exceptional eCommerce and mCommerce experiences to palmOne mobile customers, Motricity will be showcasing once again the strength of its Fuel platform and services."
This announcement underscores Motricity's leadership in the mobile content delivery market. Motricity now powers consumer storefronts for the three largest Palm OS® focused portals in the industry; palmOne; PalmSource, provider of the Palm OS platform; and PalmGear.com, the largest Palm OS based consumer site with more than 25,000 Palm OS downloadable software titles.
Motricity is the leader in turning ideas into reality by extending technology, innovative mobile solutions and services to leading carriers and enterprise customers globally. Motricity drives the delivery of personalized mobile data offerings which increase user adoption, data usage, ARPU and brand recognition through compelling end user experiences.
Motricity powers over $2B of mobile content revenues annually for 8 of the top 10 and billions of user impressions for carriers and many leading enterprise customers. With more than 300 custom mobile deployments, Motricity's expert team is behind some of the most innovative mobile content offerings over the last 12 years, serving as the "brand behind the brand" for customers such as AT&T, Verizon, T-Mobile, Alltel, CNN, FOX News, A&E and Conde Nast.
Its long standing relationships with carriers, content providers and handset manufacturers put the company in a unique position at the center of the mobile ecosystem. Partners depend on the company's technological superiority, broad carrier relationships and ability to simplify complexity, which delivers quick time to implementation and cutting edge campaigns.
Products and services range from mobile portals and storefronts to messaging aggregation. Motricity is headquartered in Bellevue, WA and has offices in Durham, NC, the U.K., France and the Netherlands.
For more information, visit http://www.motricity.com »
palmOne, Tungsten, Zire and Treo are among the trademarks or registered trademarks owned by or licensed to palmOne, Inc. or its subsidiaries
Laurie Bowser-Sever
Motricity
(919) 287-7345 (office)
laurie.bowser-sever@motricity.com
Shawn Ramsey-Kroboth
SRK Communications on behalf of Motricity
(919) 621-0737
shawn@srkcommunications.com
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