Motricity Delivers Interactive Mobile Marketing Solution for World's Largest Retailer of Outdoor Products

Cabela's has launched a new mobile marketing program to promote the company's 50th anniversary and improve the overall customer experience with the brand. Through Motricity's mCore platform, Cabela's, the world's largest direct marketer, of hunting, fishing, camping and related outdoor merchandise, now has the ability to instantly send special offers and promotions to customers who opt-in.

Cabela's first mobile marketing campaign was launched through Motricity with an offer to download a new application called "Recon Hunt" — a navigation system with additional features built specifically for hunters. Upcoming mobile campaigns will promote the 50th anniversary sweepstakes, alert customers of special offers and sales as well as feature mobile applications relevant to outdoor enthusiasts.

"Working with Motricity has created a new and highly effective way for us to communicate with our customers and is the perfect tool to help promote our 50th anniversary," said Eric Henzie, senior marketing analyst for Cabela's. "Having a strategic mobile marketing campaign in place will help us drive in-store business, increase overall customer awareness and build our brand."

Motricity has the ability to reach over 200 million mobile users and the capability to deliver targeted marketing campaigns to the wide array of mobile devices and all operating systems in the marketplace, including Apple, Droid and BlackBerry which gives Cabela's the opportunity to deeply engage with their current and prospective customers. In addition, for every mobile campaign Cabela's launches, Motricity will track and quantify the effectiveness which enables Cabela's to measure ROI, as well as customize and prioritize future campaigns.

"With a large and geographically diverse customer base, mobile marketing is very strategic in driving growth for a recognized brand such as Cabela's," said Tyler Nelson, senior vice president of mobile marketing, advertising and analytics for Motricity. "Whether their goal is to drive sales, promote special offers or provide customers with outdoor education, mobile campaigns continue to prove to be impactful in reaching key audiences."

About Motricity

Motricity (Nasdaq:MOTR) empowers mobile operators, brands and advertising agencies to maximize the reach and economic potential of the mobile ecosystem through the delivery of relevance-driven merchandising, marketing and advertising solutions. Motricity leverages advanced predictive analytics capabilities to deliver the right content, to the right person at the right time. Motricity provides their entire suite of mobile data service solutions through one, integrated, highly scalable managed service platform. Motricity's unique combination of technology, expertise and go-to-market approach deliver definitive return-on-investment for our mobile operator, brand and advertising agency customers. For more information, visit www.motricity.com or follow the company on Twitter @motricity.

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About Cabela's Incorporated

Cabela's Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world's largest direct marketer, of hunting, fishing, camping and related outdoor merchandise. Since the Company's founding in 1961, Cabela's has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World's Foremost Outfitter. Through Cabela's growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela's also issues the Cabela's CLUB Visa credit card, which serves as its primary customer loyalty rewards program. Cabela's stock is traded on the New York Stock Exchange under the symbol "CAB".

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Motricity to Power Garnier International's New Master Mobile Marketing and Advertising Site

Garnier International customers will soon be able to access the company's beauty expertise and advice via their mobile devices thanks to Motricity's (Nasdaq:MOTR) mobile marketing and advertising platform. The mCore platform allows Garnier to engage customers through a new digital touch point connecting the Garnier brand with consumers like never before.

"We're thrilled to partner with Motricity to launch Garnier's new mobile platform," said Patrick Chambon, new media marketing director for Garnier International. "The new master mobile marketing and advertising site will allow us to engage our customers via an innovative and interactive channel enhancing brand reach and customer loyalty."

Garnier will utilize Motricity's mobile marketing and advertising platform mCore to provide real-time, interactive and personalized experiences helping the consumer select the appropriate product. Moreover, Motricity's mobile solution allows Garnier to extend their global footprint and brand through a mobile platform.

"The opportunity for brands to leverage the rapid adoption of hundreds of millions of smartphone and next generation devices with targeted mobile advertising, marketing and rich media as a means to reach their customers and drive additional revenue is unprecedented," said Ryan Wuerch, chief executive officer of Motricity. "Garnier is a leading global brand and we're enthused to provide them with the mobile solutions to offer their customers compelling and engaging mobile experiences."

About Motricity

Motricity (Nasdaq:MOTR) empowers mobile operators, brands and advertising agencies to maximize the reach and economic potential of the mobile ecosystem through the delivery of relevance-driven merchandising, marketing and advertising solutions. Motricity leverages advanced predictive analytics capabilities to deliver the right stuff, to the right person at the right time. Motricity provides their entire suite of mobile data service solutions through one, integrated, highly scalable managed service platform. Motricity's unique combination of technology, expertise and go-to-market approach deliver definitive return-on-investment for our mobile operator, brand and advertising agency customers. For more information, visit www.motricity.com or follow the company on Twitter@motricity.

The Motricity, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=7813

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Motricity Completes Acquisition of Adenyo, Integrates Mobile Advertising, Marketing and Analytics Into the mCore Platform

Motricity (Nasdaq:MOTR) today announced it has completed its acquisition of Adenyo, a mobile advertising, marketing, and analytics solutions provider with operations in the United States, Canada and Europe. Motricity's integration of Adenyo's capabilities into its software as a service platform, mCore, significantly expands the company's solution set and available target markets. Motricity further strengthens its position to capitalize on the strong growth of both smartphone and mobile advertising markets. Furthermore, with the addition of leading global advertising agency and enterprise brand customers to its portfolio, Motricity is significantly expanding its customer and revenue base. Finally, Motricity is enhancing its ability to deliver a full range of mobile data service solutions to its mobile operator customers worldwide.

Adenyo enables brands, media companies, advertising agencies and mobile operators to directly engage consumers through the delivery of highly targeted mobile advertising and marketing campaigns - which are delivered predominately via smartphones, tablets and next generation mobile devices. Customers include:  AT&T, McDonald's, Coca-Cola, Ford Motor Company, Paramount Pictures, Garnier, Omnicom Media Group and Bouygues Telecom. Since the transaction was initially announced on January 31, 2011, Adenyo has continued to gain momentum, adding Visa, Samsung and Kraft as new customers.

"With the acquisition of Adenyo and integration of their platform into mCore, we are changing the landscape of the mobile data services industry. Innovative operators, brands and agencies can now leverage Motricity's software as a service platform to provide highly targeted mobile advertising, marketing and analytics solutions. Our expertise will help them expand their market reach and provide their customers with relevant content and services. Motricity is creating new revenue opportunities by expanding its customer base to include global brands and ad agencies," said Ryan Wuerch, chief executive officer of Motricity. "Our focus in the coming years is to have one billion mobile customers worldwide accessing these offerings and services through Motricity's mCore platform."

The mobile industry continues to experience extremely rapid growth. ABI Research forecasts an unprecedented opportunity for growth in the mobile market, particularly in marketing and advertising, with global spend projected to reach $28.9 billion by 2014.

Terms of the transaction may be found in a current report on Form 8-K filed with the United States Securities and Exchange Commission, available on the Investor Relations section of Motricity's website at www.motricity.com.

About Motricity, Inc.

Motricity (Nasdaq:MOTR) empowers mobile operators, brands and advertising agencies to maximize the reach and economic potential of the mobile ecosystem through the delivery of relevance-driven merchandising, marketing and advertising solutions. Motricity leverages advanced predictive analytics capabilities to deliver the right stuff, to the right person at the right time. Motricity provides their entire suite of mobile data service solutions through one, integrated, highly scalable managed service platform. Motricity's unique combination of technology, expertise and go-to-market approach deliver definitive return-on-investment for our mobile operator, brand and advertising agency customers. For more information, visit www.motricity.com or follow the company on Twitter @motricity.

The Motricity, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=7813

Forward-looking Statements

Statements made in this release and related statements that express Motricity's or its management's intentions, indications, beliefs, expectations, guidance, estimates, forecasts or predictions of the future constitute forward-looking statements, as defined by the Private Securities Litigation Reform Act of 1995, and relate to matters that are not historical facts. They include, without limitation, statements regarding; the timing of the closing of the acquisition, the expected synergies and impact of the transaction, our view of general economic and market conditions, and the integration of Adenyo's business into ours. They also include statements about our ability to develop, produce, market, license or sell our products, solutions and services, reduce or control expenses, improve efficiency, realign resources, continue operational improvement and year-over-year or sequential growth, and about the applicability of accounting policies used in our financial reporting. These statements represent beliefs and expectations only as of the date they were made. We may elect to update forward-looking statements but we expressly disclaim any obligation to do so, even if our beliefs and expectations change. Actual results may differ from those expressed or implied in our forward-looking statements. Such forward-looking statements involve and are subject to certain risks and uncertainties that may cause our actual results to differ materially from those discussed in a forward looking statement. These include, but are not limited to, our ability to achieve expected synergies, our ability to integrate Adenyo's business into ours, and the risks and uncertainties described more fully in our filings with the Securities and Exchange Commission.

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