Verizon Helps International Specialty Products Become Greener With Paperless Billing

BASKING RIDGE, N.J. – April 20, 2011 –

As business customers continue to turn to Verizon for a wide range of communications and IT solutions to drive better outcomes, they are finding a strong environmental partner in the process.

For example, by choosing Verizon's e-billing solutions, International Specialty Products Inc. has been able to transition a majority of its invoices to online billing.  As a result, ISP has eliminated more than 80 of its invoices each month, improving its operational and cost efficiencies.

Typically, an enterprise's monthly telecommunications bill can fill many boxes with paper, and consume significant amounts of energy as bills are transported from one location to another.  By reducing paper and associated transportation, Verizon's customers are able to reduce their carbon footprints while streamlining business procedures.   Moving to e-billing has helped Verizon customers eliminate more than 290 tons of paper yearly.

"As a leading global supplier of specialty chemicals and performance-enhancing products for an array of industries around the world, ISP is utilizing the e-billing solution to not only control costs, but also to reduce paper consumption and the amount of CO2 emitted during the traditional billing transportation process," said  Eileen Bostonian, telecommunications billing analysis and coordinator at ISP.  "By working with Verizon, we have leveraged their e-billing solution to help enhance the efficiency of our business operations while simultaneously reducing our carbon footprint."

For each of its customer's billing accounts that have been converted to paperless billing, Verizon has donated funds to the American Forest's Global Releaf program.  Through this initiative, more than 100,000 trees have been planted since 2007, with 70,000 planted in 2010 alone.

"Paperless bills are more useful to our customers in terms of both business and green benefits," said Mark Chodoronek, executive director of Verizon's e-commerce and digital customer enablement.  "In addition to meeting their environmental goals, companies like ISP can make more informed decisions about their communications and information technology spending by analyzing billing data in a user-friendly digital format."

Verizon's e-billing solution makes monthly bills more useful to its customers -- from security and ease of use, to streamlining operations efficiencies and increasing productivity.  The e-billing solution also enables customers to efficiently analyze data and create reports, and to have access to Verizon's Global Billing report, which is available in 10 languages.

Verizon provides e-billing solutions via the Verizon Enterprise Center, its award-winning online customer portal where customers can provision, manage, order and pay bills for their wireline and wireless services.  The online tool, available via secure access 24/7, offers a host of applications that support a full business lifecycle and enable businesses to save time, control costs and manage communications services.  A virtual tour of the Verizon Enterprise Center is available here.

Verizon is a global leader in driving better business outcomes for enterprises and government agencies. Verizon delivers integrated IT and communications solutions via its high-IQ global IP and mobility networks to enable businesses to securely access information, share content and communicate. Verizon is rapidly transforming to a cloud-based "everything-as-a-service" delivery model that will put the power of enterprise-class solutions within the reach of every business.  Find out more at www.verizonbusiness.com.

About ISP
International Specialty Products Inc. (ISP) is a leading global supplier of specialty chemicals and performance enhancing products for a wide variety of personal care, pharmaceutical, beverage and industrial applications. ISP produces more than 500 specialty chemicals, which it markets and sells worldwide. The company's headquarters is located in Wayne, New Jersey, USA.

About Verizon
Verizon Communications Inc. (NYSE, NASDAQ:VZ), headquartered in New York, is a global leader in delivering broadband and other wireless and wireline communications services to mass market, business, government and wholesale customers.  Verizon Wireless operates America's most reliable wireless network, serving 94.1 million customers nationwide.  Verizon also provides converged communications, information and entertainment services over America's most advanced fiber-optic network, and delivers innovative, seamless business solutions to customers around the world.  A Dow 30 company, Verizon employs a diverse workforce of more than 194,000 and last year generated consolidated revenues of $106.6 billion.  For more information, visit www.verizon.com.

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Motricity Delivers Interactive Mobile Marketing Solution for World's Largest Retailer of Outdoor Products

Cabela's has launched a new mobile marketing program to promote the company's 50th anniversary and improve the overall customer experience with the brand. Through Motricity's mCore platform, Cabela's, the world's largest direct marketer, of hunting, fishing, camping and related outdoor merchandise, now has the ability to instantly send special offers and promotions to customers who opt-in.

Cabela's first mobile marketing campaign was launched through Motricity with an offer to download a new application called "Recon Hunt" — a navigation system with additional features built specifically for hunters. Upcoming mobile campaigns will promote the 50th anniversary sweepstakes, alert customers of special offers and sales as well as feature mobile applications relevant to outdoor enthusiasts.

"Working with Motricity has created a new and highly effective way for us to communicate with our customers and is the perfect tool to help promote our 50th anniversary," said Eric Henzie, senior marketing analyst for Cabela's. "Having a strategic mobile marketing campaign in place will help us drive in-store business, increase overall customer awareness and build our brand."

Motricity has the ability to reach over 200 million mobile users and the capability to deliver targeted marketing campaigns to the wide array of mobile devices and all operating systems in the marketplace, including Apple, Droid and BlackBerry which gives Cabela's the opportunity to deeply engage with their current and prospective customers. In addition, for every mobile campaign Cabela's launches, Motricity will track and quantify the effectiveness which enables Cabela's to measure ROI, as well as customize and prioritize future campaigns.

"With a large and geographically diverse customer base, mobile marketing is very strategic in driving growth for a recognized brand such as Cabela's," said Tyler Nelson, senior vice president of mobile marketing, advertising and analytics for Motricity. "Whether their goal is to drive sales, promote special offers or provide customers with outdoor education, mobile campaigns continue to prove to be impactful in reaching key audiences."

About Motricity

Motricity (Nasdaq:MOTR) empowers mobile operators, brands and advertising agencies to maximize the reach and economic potential of the mobile ecosystem through the delivery of relevance-driven merchandising, marketing and advertising solutions. Motricity leverages advanced predictive analytics capabilities to deliver the right content, to the right person at the right time. Motricity provides their entire suite of mobile data service solutions through one, integrated, highly scalable managed service platform. Motricity's unique combination of technology, expertise and go-to-market approach deliver definitive return-on-investment for our mobile operator, brand and advertising agency customers. For more information, visit www.motricity.com or follow the company on Twitter @motricity.

The Motricity, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=7813

About Cabela's Incorporated

Cabela's Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world's largest direct marketer, of hunting, fishing, camping and related outdoor merchandise. Since the Company's founding in 1961, Cabela's has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World's Foremost Outfitter. Through Cabela's growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela's also issues the Cabela's CLUB Visa credit card, which serves as its primary customer loyalty rewards program. Cabela's stock is traded on the New York Stock Exchange under the symbol "CAB".

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Apple’s revolutionary iPad: One of the most successful products ever

Saturday, July 2, 2011 · 5:48 pm · 25 Comments

“Yes, we all know that the iPad is an extremely successful product,” Tim Worstall reports for Forbes.

“It has invented, created, a new niche, a new product line, in computing,” Worstall reports. “We can see the effects of the shipments on the bottom line of Apple: and the reflection in Apple’s share price.”

Worstall reports, “But here’s a number to show quite how successful the iPad is: ‘The iPad now accounts for over one per cent of worldwide web browsing – and in the US, that figure jumps to 2.1 per cent.’ For a product that’s only just over 14 months since first release that is an astonishing share of the global internet market to have captured.”

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